In Conversation with Sarah Brock

Known as one of the UK’s leading bridal makeup artists, Sarah Brock has been creating the most exquisite makeup looks for brides for years and her skills are highly sought after for weddings, both nationally and internationally. She has been selected by top Beauty Editors, Journalists, celebrities, society brides and wedding industry experts to be the makeup artist for their wedding day and has collaborated with the biggest names in bridal fashion (Jenny Packham, Sassi Holford, Philippa Lepley, Stewart Parvin and Suzanne Neville to name a few) creating the makeup looks for their stunning campaigns.

Sarah new PR shot hi-res - Cropped
She has created the makeup looks for over 24 covers of Conde Nast BRIDES Magazine as well as numerous fashion/makeover shoots. Most recently Sarah has been commissioned to write a regular beauty expert’s column for British Conde Nast BRIDES Magazine, titled ‘the woman who’s styled 1,000 brides’, where she shares her knowledge in bridal makeup/ beauty, snippets from her day-to-day diary and reveals what’s hot, new and gorgeous on the bridal beauty scene. Sarah also regularly contributes quotes and articles on bridal makeup and beauty to the national press and magazines, including ELLE, Marie Claire, Top Sante, The Daily Mail to name a few and various online publications including the Harvey Nichols wedding edit.

OK! Magazine wedding photos for website 1 (6)

OK! Magazine wedding photos for website 1 (1)

Sarah working on an OK! Magazine wedding shoot

Despite her busy schedule, Sarah was kind enough to give a few moments of her time to answer some questions, of course, about all things makeup.

Hi Sarah, please tell us how you came to be a makeup artist.

I trained to be a makeup artist 25 years ago when I lived in Devon, then when I moved to Wiltshire 19 years ago I started working as a makeup artist. I’ve worked in many different areas of makeup – I worked as the Artistic Director of Makeup for Daniel Sandler and worked at London Fashion Week and toured as part of the makeup team for GHD, but it was always the bridal makeup that I had a passion for. I am lucky enough to be a makeup artist & published beauty writer in the wedding industry, which I love.

When it comes to knowing the right makeup to use, how exactly do you approach each client?

Every bride is different – not only does the makeup look I create have to work with her dress/ colour scheme and hair, it also depends on how much makeup the bride is used to wearing. Some brides love wearing a lot of makeup and some brides wear very little on a day-to-day basis – it is important that the makeup look I creates makes a bride the most beautiful she can be, without making her look like a totally different person.


Are there any rules that should be followed when it comes to wearing make-up?

Make sure that the makeup look you have compliments your dress and hair and doesn’t clash colour wise with the bridesmaids. Don’t choose a look that makes you look like someone totally different (you want your groom to recognise you when you walk down the aisle)!

Don’t use skincare products (moisturiser) that is too heavy or greasy, as it will make the foundation ‘slide’ off the skin

Make sure that you use a good primer after moisturiser and before foundation, as this will make your skin look better (so you need less foundation) and it will also fill in fine lines/ wrinkles and help your makeup last longer.

Opt for waterproof makeup formulations (especially around the eyes – mascara/ eyeliner)

A little bit of subtle ‘shimmer’ is great in makeup products for a wedding day, but don’t use anything too ‘sparkly’ or ‘glittery’ as this will ‘bounce’ off of flash photography.

It’s great to follow makeup trends, but don’t opt for a look that’s too fashion forward, as it will date and you will be looking at your wedding photographs for years to come.

Sarah working backstage at a shoot

Sarah working backstage at a shoot

Are there any recurring makeup mistakes that you see?

A big mistake is to ‘pile’ the makeup on the face in thick, heavy layers – the best makeup is applied in thin, even layers – remember, you can always apply more if needed.

The other mistake (and this is the biggest one) is to not get your foundation right. If you select the correct foundation (and apply it correctly), everything else you put on top will look better. Get the shade right – do NOT go a shade darker as this will show in photos (you can do this after your makeup with a bronzer) and not only is the colour important, the formulation is too. If you have a dry skin, you need to choose a more moisturising foundation and if you have oily/ combination skin, you need to make sure that the foundation is more of a matte texture, to keep shine at bay.

For more tips and advice from Sarah, head over to her blog Bridal Beauty Buzz or follow her on Twitter @BridalBeautyBuz