When their first commission came in 2009, Cutture London was officially born and it’s from there on that the husband and wife team behind it all – Dominic and Helen Sharland – have been experimenting with laser printing, producing some of the most exceptional wedding and event invitations in the business. The whole concept of laser printing, particularly to such an elaborate degree, is uncharted territory for many, designers and stationers alike, so Cutture has well and truly pushed the boundaries.
For Think Shaadi Boutique, our event staged at The May Fair Hotel, which showcased new designs by Suneet Varma, Tarun Tahiliani and Judith Leiber, Cutture gave us a beauty of a design, our invitations were fashioned in black, white and gold, and took their inspiration from the designs of Suneet Varma, Tarun Tahiliani and Judith Leiber. The result saw a mini tableau of dancing and merriment, rendered in the manner of an silhouette play.
The essential part of Cutture’s ethos is creative freedom, Dominic and Helen have made it a given that customers really have the final say, and in what direction to take each design. A truly refreshing way to work. The conclusions are always a success. Having previously worked in graphic design, the couple understand the need to take risks and explore new territories.
Ever since they began with laser cutting, way back in 2006, which was originally for architectural modeling, they launched themselves into a world of intricate experimentation, one which has still not come to an end. This adventurer spirit isn’t just restricted to design itself, differing materials also explored “Cutture is always open to using different materiality and has a sister company, Cleartouch Perspex designs which specialises in acrylic stationery. Printing processes range predominantly from silk screen printing to digital, letterpress, engraving, foiling which all work well with laser cut technology.”
Gaining a wealth of fans from the world of the great and the good, Cutture and it team of designers, who each and every one, possess that same spirit of creating beauty from simplicity, are trailblazing into a new world, one in which many are still to catch up with.