We at Think Shaadi stumbled across a quite fascinating article in The Indian Express not too long ago. Focusing on the recent collection by Monisha Jaising, a designer whose fame and adoration just keeps on growing. In the article, Kimi Dangor wrote – “he closing sequence of Mumbai designer Monisha Jaising’s India Couture Week show in July saw showstopper Lisa Haydon walk out in a button down white shirt, worn with a leather lehenga covered in zardozi embroidery, her slim wrists weighed down by golden swinging kalicharis and chudas. The collection “World Bride”, Jaising’s ode to the continent-hopping, convention-crushing desi dulhan was developed keeping in mind the vision of a “travelling bride, who takes her marriage vows at a temple in Rajasthan, a church in Vienna or a mosque in Beirut, and concludes the celebrations on a yacht docked in the bay of Saint Tropez”. Here was a concept not too fanciful in its supposition since, as Jaising says, every second bridal client who walks into her Pali Hill, Bandra, studio in Mumbai is priming to get gussied up for a destination wedding.”
Definitely something no designers in Indian fashion has thought of before. It’s certainly a breath of fresh air, and indeed quite innovative to see a designer catering for the globe trotting brides out there. But, the wonderful thing is, it’s not just Jaising who’s concentrating on this trend.
Kimi went on to say – “The growing popularity of destination weddings has also got others such as Gaurav Gupta, Kiran Uttam Ghosh and Nikasha Tawadey thinking of lighter trousseaus with easy-to-wear lehengas, fuss-free dupattas and pragmatic proportions. From Ahmedabad-based Shyamal & Bhumika, who have a sizeable international clientele, to Tarun Tahiliani, whose annual wedding exposition this year highlighted the need for modern silhouettes and shapes, designers are trading in the 14-kilo ghaghras for featherweight fluted skirts to cater to brides who’re taking the plunge in Bali and Costa Rica.”
“Ask trousseau specialists Abu Jani and Sandeep Khosla, and they’ll tell you how destination weddings are shaking things up, albeit selectively. “Whether the wedding is in Jaipur, Venice or Rome, brides want to stick to the traditional for the pheras. But when it comes to the mehendi, sangeet or cocktail, funky colours, concept blouses and experiments with embroideries come into play,” says Khosla. Experimentation seems to be key with Jaising too, who has eschewed traditional silks, tissue and heavy embroidery for French lace, sequined georgette, feathers, vibrant brocade and leather. “It’s about doing traditional with a twist. The trick is to get the balance right between Indian tradition and the culture of the place where the wedding is happening,” says Jaising, citing the example of nuptials in the south of France where the bride wore French boudoir lace with Indian brocade and zardozi embroidery in a Baroque style.”
It’s a trend that we hope many, many more designers will pick up on in 2015. Watch this space! Xx
Photos courtesy of Abu Jani and Sandeep Khosla, A Fashionistas Diary and Monisha Jaising