We at Think Shaadi have long been a fan of Anita Dongre, her minimalist take on traditional bridal wear is incredibly refreshing and her sense of modern aesthetics is aw inspiring. Anita’s design ethos is all about wearability, a method which has seen her become one of the favourite designers of brides everywhere.
Now, what is making us so excited is the recent launch of Anita’s flagship store at DLF Emporio, the sprawling 3000 sq ft. bastion of luxury. As you can see, her store is rich in Rajasthani flare, but with splashes of design modernity infused throughout. In our opinion, it’s the perfect environment for Anita’s many fans to get their design fix.
The launch attracted the great and the good from fashion and film, two which have long been interlinked, including Suneet Varma, Dia Mirza, Sangeeta Bijlani, Pernia Qureshi, Radhika Chanana, Sujata Assomull Sippy, Harmeet Bajaj et al. They were all personally greeted by Anita as they entered the store.
Anita revealed her thoughts on the store, commenting – “I am excited to launch my store at Emporio, and look forward to sharing the Anita Dongre design aesthetic with style connoisseurs of New Delhi. My design philosophy is elegant, feminine yet comfortable and I present my vision, through my latest collection India Modern, seeped in heritage without being weighed down by decorative detailing.”
There’s already been a stampede of eager customers rushing to experience the elegant sophistication of Anita’s store, not to mention the beauty of her designs, and this eagerness won’t be disappearing anytime soon.
Photos courtesy of Anita Dongre and The Delhi Bride