In recent years the city of London has fast become the European hub for Indian and Pakistani fashion. With stores dedicated to high-end South Asian designers, numerous trunk shows and small scale events staged. Interest from the fashion press has intensified, and we are very pleased to announce that this spring sees three spectacular events happening in the city.
Faisana Fashion Weekend at the Mayfair Hotel: May 2nd – 3rd
The fashion extravaganza kicks off with Faisana Fashion Weekend, at London’s gorgeous May Fair Hotel. The event marks a first for South Asian design in the UK, organised by two purveyors of luxury fashion Radhika Hassan and Aamna & Aisha. The weekend will showcase three Pakistani and three Indian designers, each at the top of their game.
The designers include Umar Sayeed, a man who has systematically revolutionised Pakistani fashion, with his glamorous collections. Sayeed is a genius of understated beauty, working on men’s, women’s and bridal wear. Anita Dongre is the crown princess of Indian fashion, with a career that spans 20 years; she creates designs that carefully mix traditional Indian techniques with sweet contemporary shapes. Other designers include Rina Dhaka who incorporates unique bohemian flavours into her designs, Bhairavi Jaikishan who gives her creations the explorer treatment, incorporating a range of both Eastern and Western sensibilities, Nida Azwer whose influences reach far back in to the depths of South Asian history and finally Sania Maskatiya, who works along the lines of elegance and comfort respectively.
Suneet Varma Trunk Show, Nobu London: May 8th – 9th
We don’t need to tell you that Suneet Varma is a man whose designs have brought Indian fashion to global attention. For over 25 years he has mastered the art of designing women’s and bridal wear that epitomises luxurious elegance, incorporating a smorgasbord of varied cultural and historical influences.
Varma will be displaying some of his most recent designs, along with collections from sought after luxury handbag designer Judith Leiber and Mumbai based fine-jewellery designer Kajal Assomull. It will be an intimate affair taking place at London’s celebrated Japanese restaurant Nobu in the heart of West London.
Tarun Tahiliani Trunk Show, Aashni & Co: May 17th – 18th
The final event this month sees Tarun Tahiliani host a trunk show at Aashni & Co, Notting Hill’s hub for designer Indian fashion. Tahiliani is a true renaissance man, famed for his fusion of traditional Indian textiles and European silhouettes; he has also worked his magic over interior design and wedding events.
His collection is an ethereal cornucopia, fashioned from the finest silks, lace and summer cottons, structured by age old Brahmanical patterns, accentuating that restrained regal tone which Tahiliani has become so loved for. Layers are flamboyant and create an intense poetical feel.
We hope events like these become ever more frequent and London’s taste for South Asian fashion continues to rise.