A Sartorial Pioneer
Working towards what he calls “a simple aesthetic” Ashish N Soni is a designer who has been breaking the mould since 1992, when he launched his eponymous label, international acclaim would come when he launched a label through Selfridges. Throughout Soni’s career he’s reached many milestones, from being one of the first Indian designers to present a runway show at New York Fashion Week in 2005, to being handpicked by the Government of India to contribute to the Millennium celebrations of Khajuraho.
Essentially it’s Soni’s unique sense of design ethics that keep the interest of the industry and public alike burning bright. His contours, shapes and styles range from minimalist and streamlined to , fanciful frills are not part of the Soni aesthetic. He regularly uses a palate of subtle pastel shades, along with electric and bolder colours. An Ashish Soni collection, both women’s and menswear, is always a cosmopolitan affair and never sticks to tried and tested conventions.
If you were to sum up Ashish Soni as a designer, it would be international, because his influences come from far and wide, whether it’s the youngsters of Delhi, the dandy’s of Milan or historic Indian art and design. He brings these influences together in collections that epitomise sartorial beauty. Soni is all about being playful with fashion; even his formal wear has an element of non-conformity.
His recent collections have had several flavours, from the Mediterranean, very much embracing the cultures of Milan, Barcelona and Madrid, with sun kissed colours and bohemian shapes, to the traditional, sharp blazers with intricate stitching and embroidery, sherwani’s with beautifully regal floral embellishments etc. It’s easy to see why Ashish Soni is gaining more global attention as the years go by.